a case of out of the pan, and into the fire…?
With the Ferrari/Mattel deal ending (see news from last July HERE), collectors around the world have waited to hear who the next manufacturer of Ferrari models will be. Well, now we know – it’s bBurago!
Personally, I associate bBurago with ‘decent build quality, but toyish’. My friend’s 6 year old has a great BMW and an awesome Audi.
The press release below indicates there will be new ranges for the bBurago brand, plus Ferrari kits from Maisto. One can only hope we get some decent high-end collectables of Ferrari race cars.
- View the 2014 bBurago catalogue HERE (and note the lack of refinement in the Red Bull and McLarens models)
The May Cheong Group Announces Exclusive Ferrari License Agreement
The May Cheong Group, manufacturers of the famous die-cast and radio control replica brands Maisto and Bburago, has announced the signing of an exclusive agreement with Ferrari. The multi-year deal , commencing January 2015, grants MCG the exclusive rights to manufacture and distribute Ferrari replicas throughout the world.
MCG has been manufacturing die-cast vehicle replicas for almost 40 years in their own factories, and have had an ongoing relationship with Ferrari for more than 25 years. Bburago, a die-cast brand from Italy that MCG acquired in 2005 and is celebrating its 40th anniversary in 2015, has an even longer history with Ferrari. The planned 2015 launch includes four ranges of products within the Bburago brand – Signature Series, Racing, Race and Play, and Ferrari Kids. More than 100 cars will be launched prior to the middle of next year. Additionally, Maisto will continue to offer Ferrari model kits, radio control products, as well as other die-cast replicas.
“We are extremely pleased and humbled that we were able to reach this agreement with Ferrari, the preeminent automobile brand in the world,” said Roger Ngan, C.E.O. of MCG. “For 47 years our company has been laying the groundwork, establishing a worldwide distribution network, creating state of the art factories and, most importantly, developing strong relationships that enable us to produce fantastic die-cast replicas. We look to do even more in the coming years.” More news regarding the products, including scale, titles, and availability, will be available on the Bburago website
More news regarding the products, including scale, titles, and availability, will be available on the Bburago website www.bburago.com later this year.
About The May Cheong Group
The MAY CHEONG GROUP is a collection of affiliated companies working together to create innovative toy and replica products. The Maisto brand name was registered in 1990 by May Cheong, a vertically integrated manufacturer based in Hong Kong. The Bburago brand was acquired in 2005. MCG employs over 7,500 employees worldwide and maintains their own manufacturing facilities covering over 2,000,000 square feet.